In my three decades of leadership in the healthcare and not-for-profit sectors, as well as the high pressure commercial world of publishing, and alongside my consulting work with retail clients and contributions to the literary and wellness communities, I’ve come to understand the power and importance of a strong personal brand. This journey has not only been about harnessing strategic planning and the nuances of the marketing mix but also about being a creative thinker and a voice in the community. Today, I want to share my insights on building a compelling personal brand in our fast-evolving digital landscape, particularly with the emergence of Artificial Intelligence (AI).
Embrace Authenticity and Consistency
One of the cornerstone lessons from my career and indeed my life, has been the value of authenticity. In a world bombarded with content, genuine voices stand out. Whether it’s through in my case after-dinner speeches, articles, or social media posts, you need to find a way for your own unique blend of experiences and passions to shine through. For me, weaving my interests in community service, environmental sustainability, and music into my professional narrative has not only differentiated me but also enabled deeper connections with my audience.
However, authenticity without consistency is like a ship without a compass. Whether it’s the tone of your communications or the frequency of your engagements, maintaining consistency helps in building trust and recognition. As someone who has navigated various sectors, ensuring a consistent brand message across different platforms and mediums has been crucial in establishing my professional identity.
Leverage the Power of Storytelling
As a marketer, I’ve always believed in the power of storytelling. It’s not just about selling a product or service but about crafting narratives that resonate with people. In building your personal brand, leverage your experiences and successes to tell stories that are relatable and inspiring. For instance, sharing the journey behind my wellness magazine or the inspiration for a particular song allows me to connect on a more personal level with my audience.